Subliminal Advertising and Modern Day Brainwashing

The advertising industry, a prominent andpowerful industry, engages in deceptive subliminal advertising which most us are unaware of. By bypassing our unconscious mind using subliminal techniques, advertisers tap into the vulnerabilities surrounding our unconscious mind, manipulating and controlling us in many ways. Since the 1940 s subliminal advertising blossomed until now, when you can find subliminals in every major advertisement and magazine cover. Legislation against the advertisers has had no effect in curbing the use of subliminals. In this Information Age, it seems people are no longer in control of the people. The ones in control are the ones with knowledge (as usual). In this case, the advertisers have it; you don t. Until†¦show more content†¦Despite the lack of conventional scientific evidence, I believe there exists a consciousness that lies outside of our normal awareness. Although I will later provide evidence, the paper assumes the existence of such a phenom enon. Introduction What is your favorite ad on TV or in a magazine? Why do you like it? Is it the dry humor? Or the dramatic irony? Advertisers use subliminal techniques to put hidden messages into their ads. By now, your subconscious mind has a full load of them, each expertly targeted by the advertisers. Although the exact consequences are unknown, one can guess it is like being brainwashed every time you see an ad. Heaving Breasts Do advertisers really put subliminal messages on their ads? Let s explore this topic. Go to the vending machine and buy a can of Diet Cokeâ„ ¢. The can looks pretty ordinary--script letters on white bubbles floating on a silver can. Turn your attention now to the passion red glass on the lower left and hold the can arm s-length away from you. Do you see them now? Almost everyone I have shown the can to readily perceived the sexual image. Although this is the most blatant example of embedding I have discovered, Coca-Cola manages to get away with it by placing the image in an inconspicuous spot on the can, masked by the fizzing bubbles and bold print. Since Diet Coke is targeted at female consumers, it would seemShow MoreRelatedAdvertising: Modern Day Brainwashing Essay3202 Words   |  13 Pages Brainwashing and Mind Control are â€Å"best thought of as a series of techniques that are used over time to shape a person’s perception, cognition, emotions, decision making and behavior to such an extent that they have lost their freedom of choice† (Mind Control Today). These techniques, once in existence within authoritarian and totalitarian governments, are increasingly being practiced by advertising companies and mass media. 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